Setting Up Goals
A goal is a conversion, or completed action that is a KPI to your business. Examples of goals include making a purchase, signing up for a newsletter, downloading a PDF or submitting a contact us form.
Navigate to the Goal Configuration section within the Cubed dashboard to set up your Goals.
Click ADD NEW PRODUCT to set up a new goal. Goals need to be configured here, within the CUBED Attribution interface, before implementing goal tracking. Fill in the relevent information for your goal, including assigning a unique name.
Revenue Override (optional) will assign the revenue to all goal completions, overriding the revenue collected within the tracking.
Use the EDIT or DELETE buttons to alter existing goals.
Setting Up Events
Events are actions or user interactions, such adding to basket, starting a checkout, downloading a PDF or visiting specific content. Events are used to feed data points to the attribution algorithm and for propensity modelling.
Navigate to the Event Configuration section within the Cubed dashboard to set up your Events.
Click ADD NEW EVENT to set up a new event. Events need to be configured here, within the CUBED Attribution interface, before implementing event tracking.
Blacklisting IP's or Visitors
When your data contain both internal and external traffic to your website, it might become difficult to determine real trends. Our system allows the blacklisting of either IP address, or the Cubed Visitor ID.
Navigate to the Blacklist IP/Visitors section within the Cubed dashboard to set up blacklisting.
Click CREATE NEW and add the IP or Visitor ID that you would like to blacklist.
Manage Fixed Costs
Navigate to the Manage Fixed Costs section within the Cubed dashboard to set up and manage fixed costs.
Though Cubed receives most visit costs from external sources, there will be times that you need to add in manual costs (agency fees, consultants etc.). This can be done by clicking ADD NEW COSTS and fill out the form - Cubed will then distribute this across any visits to which they apply.To remove costs, select the rows you wish to delete, and then click DELETE SELECTED ROWS.
Please note it can take up to 24 hours for any changes to be applied.
Manage API Integreations
Navigate to the Manage Integrations section within the Cubed dashboard to set up and manage API conntections.
Currently there are four API's available to set up. Facebook, AdWords, Bing and DoubeClick. To set, or manage an API connection, select VIEW.
To Import Accounts, or turn them On or Off click MANAGE. To add a new Connection click CREATE NEW API CONNECTION. Note: Linking and Unlinking Accounts can only be done by the Cubed User who owns the Connection.
Navigate to the Manage Impression section within the Cubed dashboard to set up and manage Impression Techs.
For any impression tech that you are currently using, select Active to On.